Log in
Insight community

Platform for
research
communities

Build online communities, run discussions, surveys and diary studies with respondents — and get insights with AI.

Request a demoHow it works
0+
years in research
0
community members
0
tools on the platform
Discussion
What made you walk away from a purchase at the very last moment?
42 replies · open until Friday
Survey
What’s the first thing you notice when you walk into a store?
Tidy shelves44%
Checkout queue31%
Scent and music25%
EK
Emma K.
Advanced · 2,000 points · shopping diary
I buy three packs for the week because I’m afraid they’ll be gone by Friday. One always ends up going off.
AI summary
9 of 12 members mention stocking up “just in case”: they buy more than they need for fear of not finding the product, then throw it away.
Vote
Which idea do we launch first?
Express delivery · 64%Fitting room
Diary
Log every purchase this week: what, where and why you chose it
MoTuWeThFr
Discussion
Describe your ideal first day in the app — what should happen?
27 replies · 5 new
MD
Michael D.
Expert · 5,400 points · 14 activities
I keep my shopping list in my notes, but in the store I still follow my usual route and half of what I buy isn’t on the list.
Survey
What are you willing to pay more for?
Speed48%
Quality guarantee34%
Sustainability18%
Discussion
Which service would you recommend to a friend, and why that one?
38 replies · 12 likes
CS
Chloé S.
Newcomer · 300 points · first week
I switched brands not because of the price, but because the lid stopped closing properly.
Vote
What should we drop from the old version?
Clunky search · 57%Long sign-up
Discussion
What made you walk away from a purchase at the very last moment?
42 replies · open until Friday
Survey
What’s the first thing you notice when you walk into a store?
Tidy shelves44%
Checkout queue31%
Scent and music25%
EK
Emma K.
Advanced · 2,000 points · shopping diary
I buy three packs for the week because I’m afraid they’ll be gone by Friday. One always ends up going off.
AI summary
9 of 12 members mention stocking up “just in case”: they buy more than they need for fear of not finding the product, then throw it away.
Vote
Which idea do we launch first?
Express delivery · 64%Fitting room
Diary
Log every purchase this week: what, where and why you chose it
MoTuWeThFr
Discussion
Describe your ideal first day in the app — what should happen?
27 replies · 5 new
MD
Michael D.
Expert · 5,400 points · 14 activities
I keep my shopping list in my notes, but in the store I still follow my usual route and half of what I buy isn’t on the list.
Survey
What are you willing to pay more for?
Speed48%
Quality guarantee34%
Sustainability18%
Discussion
Which service would you recommend to a friend, and why that one?
38 replies · 12 likes
CS
Chloé S.
Newcomer · 300 points · first week
I switched brands not because of the price, but because the lid stopped closing properly.
Vote
What should we drop from the old version?
Clunky search · 57%Long sign-up
Our clients
GlobusLemana ProSberExmediaSMITSpektrClientClient
Platform

What the platform gives you

01Understand customers deeper.
02Build up knowledge.
03Make precise decisions.
Community data analysis
Deadlines and statusesStocking up “just in case”PackagingPrice and valueIn-store route

A complete toolkit for building and researching online communities.

Platform features

AI discussion summary

Get a short summary of any discussion in one click — AI analyzes the conversation and highlights the key points.

Website and mobile app

The community is available in the browser and as an app for iPhone and Android.

Qualitative and quantitative research

Run discussions, surveys and votes, and share news.

DiscussionSurveyVoteNews

Moderation and analytics

Easy community moderation, reporting and research analytics.

Member segmentation

Split members by any criteria and launch activities for the right group.

Discussions

Start open discussions and comment alongside your members.

Deadlines aren’t clear enoughAgreed, plus a notification

Surveys and votes

Multiple-choice, single-choice and numeric questions — plus quick idea testing.

Diaries

Members share their experience over time, researchers collect observations.

MoTuWeThFr

Points and rewards

Award points and cash rewards for taking part in activities.

+150 pointsfor this week’s diary

Reports

Export to Excel and PDF — for your team or for external stakeholders.

ExcelPDF

API integrations

Connect the platform to your points and payout systems.

POST /api/points
{ "user": 1042, "amount": 150 }
Interfaces

What the platform looks like

On the left is what members see. On the right is where moderators work.

captured on a live project, December
Discussion, comments and account sign-in
Discussions, moderator comments and community sign-in
Member profile, levels and idea of the month
Member profile, points and levels — from newcomer to superfan
Discussion, comments and account sign-in
Member profile, levels and idea of the month
Discussions, moderator comments and community sign-in

Cases & articles

All materials →
Article

Insight community: your key to a better business

Not just a trend, but a necessity wherever information and speed of response make the difference.

Read →
Case study

The “GLOBUS Experts” insight community

An effective customer feedback tool since 2017.

Read →

About us

The ReFocus team

The ReFocus team is made up of marketing and product research professionals. Since 2004 we have been building online communities that help companies better understand their current and potential customers.

The platform brings together years of experience in research and community building — it lets you stay in constant touch with the people who matter, whether they are customers or colleagues. We never stand still and keep improving the product.

Pricing

Pricing depends on community size and the number of activities. Pilots usually run for three months.

S

Small community S

up to 100 members
$890per year
Order now
M

Long-term community M

up to 300 members
$290per month
Order now
L

Long-term community L

300–3,000 members
$590per month
Order now
XL

Long-term community XL

3,000–10,000 members
$990per month
Order now

Community moderation services are available on request. We’re happy to offer custom terms for your launch.

We’d love to show you the product in action

Drop us a couple of lines about your task. We’ll reply the same day, and on a call we’ll build a sample community for you.

+972 55-770-1751hello@refocus.communityTelegram · @ReFocus_Communities
Fox, the ReFocus mascot
A demo takes half an hour. We’ll build a sample community for you — right on the call.
— Fox, running communities since 2019
Request a demo
What community size are you interested in
By submitting the form, you agree to our data processing policy. No spam — only to the point.